June 2025 – Google has rolled out a brand-new experimental mobile app called Doppl, aimed at transforming how people explore fashion using artificial intelligence. Designed by Google Labs, the app allows users to visualize how clothing would look and move on a digital version of themselves—directly from their smartphones.
🧥 What is Doppl?
Doppl is an innovative virtual try-on tool that lets users upload outfit photos—from online stores, social media, or even thrift shops—and preview how those outfits might look on them. The app creates a digital representation of the user and displays how the clothes would appear and behave in motion.
🔍 Key Features of Doppl
Virtual Outfit Try-On: Upload any image of clothing and see how it appears on your AI avatar.
Realistic Motion Previews: Static images come to life with AI-generated animations that mimic how clothes would move in real life.
Style Discovery: Experiment with looks from Instagram, fashion blogs, or vintage stores to get instant outfit inspiration.
Save & Share Looks: Users can store their favorite styles or share outfit previews with friends and followers easily.
🛒 Powered by Google Shopping Technology
Doppl builds upon the foundation laid by Google Shopping, which introduced photo-based virtual try-ons for clothing earlier in 2025. The new app enhances this experience by adding animation, deeper personalization, and a sleek mobile-first interface.
🧪 Still Experimental, but Promising
As Doppl is currently in its testing phase, some results—like the way clothes fit or appear—may not be perfect. However, Google is actively encouraging user feedback to refine the app and improve its accuracy. According to Sakshi Rambhia, Product Manager at Google Labs, community input will play a vital role in shaping Doppl’s future capabilities.
📲 Availability
Doppl is now available for download on iOS and Android devices in the United States, exclusively through the Google Labs platform. Global expansion may follow based on user reception and performance feedback.
In Summary:
Doppl represents the next step in the fusion of fashion and AI, offering a fun, intuitive, and creative way to try on outfits without stepping into a fitting room. Whether you’re exploring new styles or just want to visualize your next look, Doppl might soon become your go-to virtual wardrobe assistant