Content Marketing – Start a Blog and Post Once a Week

Seen calls to start blogging on the site? Almost every copywriter and promotion specialist speaks about this. I’m not an exception. But few people talk about how to properly blog on the Internet and benefit from it. Correct the situation with this article.

You succumbed to appeals and created a separate section on the site. What’s next? Well, if hundreds of ideas were born. More and more less rosy. The site owner looks at the competitors, sees the sad news there and starts copying them.

I have prepared a list of 10 blogging tips. These are not strict commandments . Rather useful recommendations. Avoid common mistakes newbies in content marketing. Save money and time.

5 rules of blogging – what to focus on

We will determine the main message of the article – everyone decides how to blog on the company’s website or online store. I give experience-based recommendations. There are no strict rules. Ask yourself before each action the question “What result will it give?” .

Think over the scenarios and the reaction of the audience. Confident in a positive response? Implement the idea and do not care about the rules!

1. Regularity – the key to success

Regular posting of new articles is the key to success.

You’ll get:

The interest of the audience. Readers know exactly when to look at your site

Vivacity in the eyes of customers. Lida will see that you still exist. The company is developing and the site is constantly updated. Plus one reason to leave a request.

Vivacity in the eyes of search engines. They will see that the site is being monitored and will maintain its position in the issuance. Consolidation of success.

For example, I publish one article per week. Every time on Friday, Saturday or Sunday something new appears on the blog. Regular readers know about it. They open the site, watch updates and give me good behavioral factors.

Some readers are converted over time. One customer watched a blog for 2 months. And then a letter came from him.

2. Longridi they rule the Internet

Longrida in trend. Long articles of 5-10 thousand useful characters give good behavioral factors and like search engines.

So concentrate on creating rich and relevant content for readers . Written just so longridy useless. They take the place, on their creation money, time and forces leave.

In research on the ranking factors of 2016, the benefits of long content were noted. Positions in the top are occupied by large texts.

Do not forget about the shortridds . Short notes, news and infographics for 2 minutes of reading are needed. They collect reviews, like readers and sometimes cause heated discussions.

Mix content types. Experiment and track results.

3. Expert and useful information – the basis of the blog

The main characteristics of the text for the blog of an online store or company – expertise and usefulness . Plus the correct length and beautiful design. It is advisable to add interactive elements. But without the expertise and usefulness of these little things are ineffective. Adhere to an integrated approach to creating content.

Let the material:

Covers one specific topic. Trying to tell everything at once, you will run over the tops. Go deep, readers like it.

Takes into account modern experience. This already refers to the expertise. Write articles about plastic windows? Tell modern realities, instead of the experience of the last century. This article will share.

Deeply reveals the topic. The reader has come to receive a comprehensive answer to the questions. Give it to him. Tell the maximum known. Do a research on the topic and post the results. An extensive article gets good behavioral factors.

Gives conclusions. Express your opinion and attitude to the situation. Neutral materials leave the audience cold. Articles with a specific conclusion will divide the readers into two camps. Agree with you and ardent opponents. The first to feel confidence in the company, because thoughts go in one direction. This will increase the conversion.

It will be useful. Address the problems of the target audience. Create an emotional connection. Just the company – the last century. Become a friend, companion and assistant reader.

Always work on your own expert manner. So you will create a core of confident customers in you.

4. Remember the proper SEO

Many say to score on SEO. Even I sometimes have such thoughts.

Let’s be frank – we need to score on outdated techniques. For example, writing content with key sharpening. This is a bad optimization .

Use the right SEO . Unfortunately, search engines are not yet ready to boast AI. They determine the relevance of an article by keywords.

Choose 2-4 phrases and gently paste them into the text. Unnoticed by the reader. Change word form, dilute and break. Search engines only .

When a large subscriber base is collected and regular readers appear, you can release content without optimization. Traffic will come without keys . It will give mailing, direct visits and sharing in social networks.

5. Pictures, videos and podcasts – not a single text

Text is good. I have already said that it accounts for almost 50% of the ranking factors. But on one text content does not go. People need graphics, video, sound and other interactive.

Give the reader maximum variety. Write the article in video format, make a podcast with an expert, or create an infographic. All this will improve the article. Behavioral factors and depth of view will increase. The result – the best position and trust from the readers.

The creation of high-quality content will have to be spent. Money, time and effort. But it will pay off. Remember, in 2017, companies compete in the media field. Fight for customer attention. If you fall behind competitors, you will have to catch up with it for a long time, being content with crumbs from the table

5 blog content types

How to write understood. It remains to understand what to write in the company’s blog on the site.

See your competitors. See helpful articles helping the reader? These companies are great. They understand content marketing and make the most of it.

Do you see a blog with a bunch of news about the release of the plant next 100500 pieces? They did not understand content marketing. Their blog is useless to customers, gets few views and rassharivany. It’s broken.

Adopt 5 ideas for content in the blog .

1. Expert articles about what you do

People are interested to see what the professionals are doing. Drop by in the evening on entertainment resources. A lot of views are collected by masters, showing and telling about their work.

Take on weapons. Tell us about your production of plastic windows, tailoring or painting cars. Show with photos . Let the client see your inner slope.

Remember, routine for you is magic for the client.

The main expertise. Surface text attracts little attention. Looking for details, meat and interesting facts. Then there will be rassharivaniya, likes, transitions and the growth of confidence in the company.

2. How to do it – guides for potential customers

Here at this place, 75% of customers experience shock. How is this, sharing the secrets of mastery?

Easy. Check out my blog. Go to the texterra. Look for private jewelers, tanners, joiners and so on. They release guides on how to do something.

Readers will see, see what you are doing and think “Great to repeat it!”. Only 90% will stop at this thought and, if they want to get something like that, will turn to you. The remaining 10% will either do everything according to the guide, or stop at the purchase of materials.

Man is such a creature. He easily ignites ideas and quickly goes out . He wants to get some cool stuff. To experience the emotions of her possession. And only a small part is ready to make the steps harder than placing an order.

Therefore, share your experience. In any case, everyone will tell without you. So do not be secretive. Protect only production secrets.

Tell me in detail what and how you are doing. Step by step with pictures and descriptions. This will give expert points. Show work behind closed doors. And give a justification for the price. Indeed, before this, many readers thought that everything was simple.

3. Analysis of the current market situation – what to do and how to live

Suitable for companies where the overall situation influences consumer decision making. For example, construction.

If the value of real estate is growing, post this news. Play on the fear to overpay. And offer to defend yourself by getting involved in a mortgage for the construction of a country house.

Look for interesting information on the market. See what may affect the mood of users. Use this to create a trust relationship with the lead and subsequent conversion.

4. Current industry news – what is happening with your direction

Industry news is a fertile topic. An opportunity to dream about the future or give a harsh assessment of reality. Hot topic is interesting to readers.

For example, you plan to master virtual reality and introduce it into your products – this is so-so news. But the story that Microsoft rolled out AR-glasses to the market and through them you show customers holograms of houses — that’s cool.

Take interesting industry news. Tell them how useful your customers are. What are implemented through them chips.

Grabbing hot news, you get a bunch of views and customer growth. I had this and still have it with the article on the Baden-Baden filter .

5. News of your company – a story about yourself

That’s all the beloved news. But not about 100500 sepulkah. Choose interesting events and present them correctly.

It’s great that you let out 100 boats this month. But the reader is more interested in the news that you have released 100 exclusive boats with such and such characteristics.

Not bad, you bought a bunch of VR-glasses. But the reader wants to know how and why they will be used.

And stuff like that. Just an event is boring. It is interesting because of what and why it happened. What consequences will bring. How will affect customers.

Maximum disclose information and catch the reader.

Blog is an independent marketing unit.

A blog is one of the main tools of internal content marketing. A bunch of articles. Almost unlimited possibilities for optimizing and creating interactive. Attracting users and collecting base subscribers. This tool is capable of much. Only competent specialists and a good budget are needed.

Get ready to create a killer blog. Write to me by mail , in VK or through feedback. I will join your project, study the business and offer an interesting content plan. It’s time to fight with competitors with modern methods.

And also come for new useful articles every week. Click on the buttons on the right and share interesting information with colleagues and friends.