Digital Marketing – Tutorial:
Digital Marketing involves multiple technologies to promote the products and services through various marketing strategies. It is a process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products and services that satisfy the goals of both parties.
In simple words, Marketing of products and services through the use of digital technologies i.e. through
Internet
Email marketing
Mobile phone
Digital adverting and
Other digital Medium
How Digital Marketing evolved over the years?
Digital Marketing started in early 1990’s, where it was all about search engine optimization(organic search)
Build a website
Apply the act on on page and off page SEO to our website, metatags , content etc..
We hope it shows up in Google on someday
We hope it displays the results with the right keywords.
SEO and PCC -(Paid search)
Google’s Adwords
Microsofts Adcenter
Yahoo’s Search Marketing
Pay Per Click(Whomever visit your site)
Why people are going online?
Now a day’s people need the answers for the questions which cannot be solved by anyone…so here are few for which they are going online.
For information of new product, service or location
If they have a question
If they are looking for help
If they want more information on certain individuals and organizations
What are the Objectives Digital Marketing ?
It is important to be found on the website with an optimized digital marketing strategy. Most digital marketing strategies and campaigns having the following:
Reaching the right audience
To engage with our audience
To motivate our audience to take action
Efficient spending on your campaign
Return on Investment(ROI)
What does Digital marketing consists of?
Search Engine optimization(SEO)
Search engine marketing(SEM)
Social media marketing(SMM)
Email marketing
Inbound marketing
Web analytics
SEO:
Search engine optimization (SEO) is a process of getting traffic to our website from the free, organic, editorial, or natural search results on search engines.
SEO makes visible to people, our brand, product and services that we are offering in our website.
SEM:
It stands for Search Engine Marketing. It is one type of internet marketing helps for promotion of website by increasing their visibility through advertising about our brand, products and services.
SMM:
Social Media Marketing is one of the marketing tool helps to promote products, services, where the users will share the same in their social networks. Some of the social networking sites are LinkedIn, Face book, Twitter etc…
Email Marketing:
It is a process of sending commercial message to a group of people by using a medium called Email. Goal of Email Marketing is to attract the potential customers and convert them in to Lead customers.
What are the benefits of Digital Marketing?
With more people getting connected every day, digital marketing has become a necessity for many organizations.
Puts the consumer in control
Provides convenience
Increase satisfaction
Drives brand loyalty
Reduces selling cycle
Reduces cost of sales
Builds our brand
Provides targeted results
Digital Marketing goal:
Digital Marketing is about generating sales and capturing leads from customers to those who are searching for internet for answers.