Content Optimization

Of course, doing SEO is to get your website to get the ranking. Then one website participates in the most ranked content page, and the content page is also the place with the most website pages. How to make most of the keywords of your website participate in the ranking, then we It is necessary to start from the content page, do a good job of SEO optimization of the content page of the website, and occupy more keyword rankings. Ranking depends on the comprehensive score, how to make your website score higher, then we must optimize from the details, plan each page to optimize in our optimization process, to solve the majority of users problem.

If every page of our website can improve even one point, then our website has hundreds of thousands of pages, so one of the added scores is very scary. It is conceivable how important it is to optimize the details!

First, the purpose of writing content

1. Optimize the fundamentals of rankings (remember that the purpose of writing content is primarily to solve user problems)

a. Meets search engine goals

b. Help with the inclusion of the page

c. Conducive to obtaining a large number of long tail keyword rankings

d. Improve page quality score

2. solve the problem of the external chain

A good content will be reposted and posted to other websites, which directly solves the problem of the external chain of our website. This is like a good log in our space, which will be forwarded frequently.

3. Secondary introduction of flow

A well-served website will lead new users to our website. First, the user’s loyalty will increase, and secondly, it will be recommended to friends around.

Summary: Content is a long way. Many people are copying articles, copying and pasting. If we follow this, will there be advantages?

We must learn to do the right things against the temper, to do things that others are not willing to do. When others are copying, we should focus on how to solve the problems of the current user users. Only then can we do better and faster.

Second, the content source

1. collecting articles

Collecting an article means a way of plagiarizing content on someone else’s website through tools or manuals. This approach will completely reduce the search engine’s weight score for your website.

2.  pseudo original

The meaning of pseudo-original is to copy other people’s articles, and then rectify the article to add image text.

3. original

The original article is to write an article that is helpful to users through their own understanding of the industry.

The same content on the Internet is more and more, and the same junk content is increasing. From the recent major search engine algorithm “Spark Plan 2.0”, it is aimed at the protection of original articles, and search engines are more and more like original ones. article.

Third, create a content page that users like

The product page is based on conversion, and the following four dimensions are used to check whether the content of the website passes.

1. What is the product?

2.  product advantages

3. Why do you want to buy it from you?

4. Why buy now now?

Fourth, use SEO optimization technology to let users like your content

When an article user doesn’t like it, the user will choose to leave the website, which will increase the bounce rate of the website, so the search engine will also think that this article has no way to solve the user’s problem and reduce its ranking.

Five, SEO-optimized article title

1. Long tail words that users will search for

2. only make a core

3.  join the ranking transformation awareness

4.  attractive elements

Six, in line with SEO optimization content writing requirements

1. solve user problems

2. the degree of matching (to solve the user’s problem around the title)

3. whether it is complete (whether it can solve the user’s problem completely, to solve the user’s problem, Sogou likes the article with more words)

4. attractive, with a sense of marketing transformation (whether your article can attract users to watch.)

5. Is it scarcity?

1 original 2 differences (whether your article can solve problems better under the same conditions)

6. typesetting aesthetics

(The layout is good, the advertisement does not affect the user’s reading)

7. image optimization

(size, original picture, alt, related to the body)

Seven, content SEO optimization skills

1. Submit to google in the first time

2. do not simply collect content

3. do not add anchor text in the content

4. the style of the font color size 14 to 16

5. the text should not advertise

6. do not deceive users, poor relevance

7. do not hide the real content

8. the location of the keyword appears (the first 30 words in the article appear keywords, the text, the end of the text)

9. make good use of TAG inner chain label