Increase traffic
The task of attracting visitors to a website, in principle, is always worth it. It is especially relevant for novice webmasters, who, for understandable reasons, by definition, cannot immediately get decent traffic to their resource from search engines, which is usually the main one.
This is due not only to the small number of pages on the freshly baked resource, which can be promoted through search engine optimization in SEO, but also by the inertia of the PS themselves, who are not in a hurry to allow young web projects to participate in the full sharing of the “pie” for, Google is more liberal for newbies).
Of course, it is necessary to strive to ensure that the search traffic is at the forefront, but nothing can be done, you will have to wait a few months for everything to fall into place. During this period, there is an opportunity to slightly increase the attendance of the newly created project with the methods that I will discuss. This is important from a psychological point of view.
How to provide traffic to the site with free methods
First of all, it should be noted that if you seriously set out to do the creation of the site and its promotion, you need to be prepared for the fact that this activity will take a significant part of your time and will be quite time consuming. You can not miss a single little thing.
Immediately after the creation of the resource, you should take care to carry out the necessary measures for SEO (and a little later and SEM) to optimize fully , including the implementation of competent linking and improvement of the project usability .
These actions will not lead to stunning results immediately, as search engines, as you know, will keep a close eye on the new site. But, if you did everything right and invested in the work of the soul, in the long term this can bring you good dividends in the form of increased trust of the site and increased traffic from the search.
But the methods of SMO and SMM, unlike SEO and SEM, are designed to promote a web project in social networks (media space) and attract visitors from there to the site. They just allow you to achieve almost instant results. Of course, traffic at first will be small, but it will be noticeable, which will give you extra energy, and this is already a lot.
SMO is essentially an internal resource optimization that allows you to delay incoming visitors, and SMM is an external optimization that includes actions taken outside the project to attract traffic from social networks. Some of the free SMM methods we consider.
Before turning to practical recommendations on today’s topic, I note that in order to achieve full-fledged success in the complex, including an increase in site traffic, in no case can one be limited to any one direction.
It is important to carry out all necessary actions on a regular basis. The same methods of getting traffic from the media space are useful not only immediately after creating the site, but also in the future. Then you will ensure harmony in the development of the project.
But back to the SMM-optimization, which will allow you to get some number of visitors to your website at the beginning of its development. For now, we will consider only free ways to attract traffic , the most effective of which is the publication of announcements (excerpts) or headlines and a brief description of our articles on social networks, on forums and on resources that represent various communities of bloggers.
Ratings and social networks
You can get some kind of traffic by adding your resource to various site ratings ( Internet , Openstat). When registering your web project, you just need to note in the settings your desire to participate in the rating. Of course, the number of visitors who come from such resources will largely depend on the subject of the site.
Similarly, post headlines and descriptions of your articles in other most important social networks: Twitter , Facebook (there is a separate manual for setting up My FB page ), Google+ , Pinterest, Linkedin and others.
However, it should be noted that a truly stable and constant growth of attendance can only be achieved if you seriously invest your strength in the promotion of personal accounts, as well as your business pages, groups or communities in social networks. In this case, I advise from time to time to pay attention to the emergence of new “chips” that are offered by the system of a particular social network. This can also be useful in the light of receiving additional traffic.
Posting on the social network after writing each new article is necessary constantly, because the signals that search engines receive as a result of such actions are very important to speed up the site indexing . This is another plus point in the promotion of the resource and receiving additional traffic.
In addition, if the article is qualitative, many visitors can use the “Like” button, as well as put down various likes, retweets, etc. (for other social networks) and thus recommend it to your friends, thus traffic will increase.
In general, website promotion in social networks at this stage is of increasing importance, therefore, without installing social network buttons, you just can not do. For a blog, for example, one of the most advantageous locations for their location is the end of each article:
Thus, by clicking on the Share button, visitors themselves begin to add headlines and description of articles to the social network in which they are registered. As a result, they give their friends the opportunity to go to the page with the material they like, and this, as you understand, is a new additional traffic to your site.
Groups on Subscribe
Without exaggeration, we can say that this email distribution service is almost the most effective in terms of reaching the audience and attracting new and, very important, targeted visitors. In addition to creating a mailing list, you can get traffic from this service by also announcing materials from your own website, and in two ways:
1. create and promote your own group;
2. publish announcements of posts in already promoted groups.
Experience shows that both of these options are quite effective in terms of increasing traffic. But do not rush to the first option, because moderators can reject the young resource, which is still a little quality materials. First try to find groups that match your resource, which allows you to receive traffic immediately after the announcement is published, sometimes quite decent for a newly created blog or website.
I consider it a serious advantage that there is a large number of promoted groups on Subscribe.ru (some of them have very high attendance), with completely different topics. For example, I found more than 30 groups on the subject of SEO, but this is far from the limit.
In each of these groups I published (and now sometimes I do) excerpts of my materials. Moreover, at first I used an internal search to join certain thematic groups. And some time later, after my announcements gained some popularity, I began to receive in the mail messages about an offer to join a particular group.
At the same time, there is a very noticeable increase in traffic to the site, sometimes up to 100–200 new visitors who come from the Subscribe service, especially if the article “hooked” on readers. Of course, much depends on the quality of the published announcement.