what are you sharing
Do you lead groups on social networks, and there was still no response from the audience? Then you urgently need to learn how to write posts on social networks in order to stir up your audience. About this in our new article!
10 best tips for writing texts for social networks
1. The advantage of the product, not its description. Surely you know the classic marketing technique, when you need to advertise not a drill in order to make holes in the wall, and not even holes, but the result that you can do with this drill is to hang a picture so that the spouse is satisfied and love you more.
And if no joke, always focus on the benefits of the product, and not on its properties. Suppose you are selling a mobile application for business, so tell in the text that with the help of push-notification technology you can quickly notify customers about promotions and save on advertising!
Needless to say, this is a mobile application and here and there. Show the benefits that the customer gets by buying your product, not the technical characteristics of the product.
2. Work off customer objections.
When customers see a new product or service, they have a lot of questions, doubts and objections, about which they are likely to keep silent.
But if you start writing texts, fulfilling all these objections before the client has spoken to the sales manager, then many doubts and fears of the client will leave by themselves.
Write a post, practicing one objection in it. To find out what typical objections your customers have, talk to the sales department, listen to their phone calls, and find out what customers care about first. Follow the questions on social networks.
You will see, from such posts there will be a response! People will start commenting and sharing your posts, keeping them on the wall.
To write an effective advertising text, you should touch on a topic that is relevant to the client, and this will certainly cause objections.
3. Engage in conversation.
Do not forget that people come to social networks to chat!
Therefore, when you lead a group, involve people in communication, ask questions, make people share their experiences. Become a real, not a perfect superhero, but a real person who once was mistaken and even makes a mistake now.
Ask your audience for advice and provoke communication. To do this, you can sometimes set the provocative tone of your conversation.
As soon as people get used to the fact that you are always in touch, that you actively comment and communicate, the effect of the majority will begin to work. That is, people see your activity and the activity of other users, and also join the conversation.
4. Attract custom content.
To engage the audience in your project, create it together! For example, Nikon and Canon accounts on Instagram share photos of their users with a link to the author’s photo, thus showing what cool photos you can take with the help of their technology.
You can also hold competitions for the best photos of your product. Then people will upload their content on your page.
5. Write short, but informative posts.
To improve the advertising text, sometimes it is enough just to get rid of unnecessary words, and leave only the essence of your message. Write short posts, but with useful information and a meaningful idea.
6. Solve customer problems.
Writing posts for social networks is not only advertising your products, but also helping clients. We have already spoken about the objections that need to be worked out.
So, when you decide for a client any problems, questions, he begins to trust you. Therefore, create posts in the spirit of “7 tips on photoshop for a photographer” or “How to choose a travel agency to fly guaranteed to the sea.”
To learn how to write such posts, you just need to know your audience, watch how people behave, what they say, what they write, what they are dissatisfied with, what their doubts are about.
When you understand this, you will have a thousand ideas on how to write posts for social networks.
7. Train.
Do you sell sewing machines? Teach people to sew, and then they will definitely buy from you! Sell photographic equipment – teach people to take pictures!
So, Nikon has released a free online photo school for each of its customers! That is, buying a camera, you learn to take great pictures for free!
Shops selling materials for needlewomen, share master classes in the manufacture of products from their materials.
8. Image + text.
Creating posts for social networks, you do not need to do only one text or image, combine all of this. Make a beautiful picture with the text and write the text under this post.
If people are hooked by your picture and statement – they will share it, and someone will share the text. In any case, the number of showings will increase.
9. Motivate and inspire.
Remember that sales should be only about 30% in your social networks, the rest of the time you should work on your relationship with potential customers. Therefore, make motivational posts, people love them very much, touch on eternal themes, basic needs of people. Write about the positive. It gives a response from the audience.
10. joke.
Since people go to social networks to get away from pressing matters, a third of your content should be entertaining, even if you are a serious public.
Tips for writing texts for social networks should consist of an understanding of the psychology of people. When you understand people, your audience, you will easily understand what to write about in your posts for them.
And most importantly – you need to do this, thinking about people who will read your advertising text for social networks. Represent a specific person to whom you write and give advice. So your posts will be filled with sincerity and concern for subscribers.