Who is the target audience
Target audience: what is it and when is it
The target audience is a group of users to which some promotional activities are directed, in which advertisers are interested and / or who are interested in any information.
The target audience is people who meet the need that your product or service solves.
Types of target audience
In modern marketing practice there are the following types of target audience:
1. Basic and indirect. The main audience makes the decision to buy, it is the initiator of the action, as opposed to indirect. Naturally, for us it will be a priority.
Example: the main audience of children’s toys are children, and their mothers are an indirect audience. Although mothers carefully examine products for defects or safety of use, moreover, they pay for the purchase and initiate it.
2. Wide and narrow target audience. It is clear from the name. Example: tea lovers – a wide audience, white fruit tea lovers – narrow.
3. Well, and a classic example is the audience on the type of target group . Target audience in business (B2B) and individual consumption (B2C).
You can still highlight the target audience for the purpose of visiting the site:
-target audience, interested in site content (visitors come for information),
-Visitors who are interested in the products and services of the site for later purchase.
HOW TO ATTRACT THE TARGET AUDIENCE
To promote your accounts in social networks, first of all you need to decide – who will be interested in the resource and what benefits you will get from this. It is better to conduct a study of the target audience before creating a website or another web resource.
Target audience
This is an audience whose interest is completely satisfied with the site content.
1. target audience in social networks and their interests
Social networks can be used on any site and they necessarily attract the target audience. Visitors are much more interested in those social networks where other visitors willingly answer their questions or are actively communicating with the site moderator or administrator.
Today, social networks are actively used to find target audience. By correctly configuring the search filter, you can get a list of people who will meet your target audience criteria. Since from this moment you are a representative of your brand in the social network, then you can apply the following methods to attract to your site:
-You will be trusted, as in social networks people can see reviews of real users, so you need to leave thematic comments and add a link to your source.
-Using news feeds and posting there useful information that will attract people interested in it.
-Creating backlinks from advertising or other communities that will significantly increase the number of visitors to the desired site.
-Creating various questionnaires or opinion polls to find out the opinion of target audience about your activities.
-Great impact on the place of your site in the extradition are quotes and comments with backlinks on social networks.
2. Methods of attracting target audience to communities and pages.
For use are:
– Inviting is sending invitations, thanks to which the flow of target audience to the site increases;
– the creation of attractive and not intrusive advertising;
– creating groups in social networks that look similar to your site being promoted and attracting target audience with the help of various promotions and discounts.
3. Ways of entering into contact with representatives of target audience (no spam).
To enter into contact with target audience, it is necessary to clearly draw up a portrait of the client, think over what issues he currently cares about, and then, based on the collected materials, make a list of key phrases with which you will turn to the visitors.
Also, it is possible to analyze competitors’ sites, where your target audience is maximized, and analyze them.
It is very important to choose the most effective contact surface (the environment where we will be in contact with target audience): blogs, social networks, forums, banners on industry portals, industry magazines, newsletters.
4. Studying the needs of target audience, as well as searching for new information for target audience.
To study the needs of target audience, you can use:
– survey – create no more than 200 profiles using different services (Google forms, Typeform, SurveyGizmo). It should be unpayable and fill the respondent with a small one (give a bonus or a discount to those who fill out the form)
– a survey on your page – creating drop-down windows with questions that should push a person to stay on your site and study your offer in more detail (services Qualoroo.com and Hotjar.com.).
– Service – Online – Consultation – convenient, in terms of obtaining the necessary information in real time and immediately responding to customer requests.
5. Humor and “without advertising” PR companies: methods of attracting target audience, which do not explicitly use advertising and thus promote their company. These include:
1) Barter between partners;
2) Exhibitions;
3) Internal / external activities;
4) Press releases about the activities of your company;
5) Cases according to the formula “Problem – Solution – Result”, “how bad it was before — and how wonderful it became after”;
6) Collect customer feedback is also a good way to find out about your company.
7) Create a convenient site with feedback that would increase the PF.
The strategy of attracting target audience in social networks.
1) Search for thematic groups of social networks.
2) Search for target messages by comments that users leave behind interested entries.
3) Handling user questions that are interested in the services of competing firms. Processing consists in accurately determining the essence of the user’s request, finding out the details of the message and selecting the appropriate service from the list provided by your customer.
4) Compiling a concise and unobtrusive message that will not be subject to spam, and the recipient will not consider it as an advertisement. In the message, it is important not to overstep that line when you start offering a service.
5) If we managed to establish feedback with a potential client, the main thing is to moderately promote the service, so that the person would not even understand that they are advertising it at the moment. To connect with the everyday and everyday context the product that you offer, to associate with personal experience of using this product. The option is possible, not even to leave backlinks, if a person is interested, he will find and look.